Verizon had a people problem. Like many established brands they had an ageing customer base and were not attracting the millenial market.
They were too expensive. And their traditional messages about network coverage and call quality didn’t break through to a generation that prizes content creation and consumption over calls.
With the emergence of connected devices and smart accessories as a $4bn market cap Verizon saw the opportunity to own this space.
By purusing a content-driven-commerce stratgey we architected an experience that used a series of consumer lifestyles to attract and engage millennials with the new emerging devices.